MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.
We get to know your business, challenges and goals to deliver a tailored approach that will empower and maximise capabilities to promote sustainable growth.
We’re not an agency; we don’t set and forget.
WE’RE FOR RETAILERS INVESTING IN TEAM TRAINING
WE DELIVER CUSTOMISED TRAINING PROGRAMS WITH YOUR TEAM AND COMPANY GOALS IN MIND!
12-16 Week Accelerators |
Team Alignment |
Team Alignment
2 part workshop to get your team running in the same direction re define purpose and strategy
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HackGames |
HackGames
Dive deep into an innovative team building super creative event. Fuel ideas and passion
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MI Future Blueprint |
SOCIAL AND COMMUNITY
Stand out on social with strategies designed to cut through the chaos and foster communities.
CONTENT MARKETING
Capture the hearts, minds and wallets of your customers with a killer content marketing strategy.
EMAIL MARKETING
Drive insane revenue from your database with personalisation, segments and automation.
CUSTOMER EXPERIENCE
Amplify customer loyalty and retention with targeted initiatives designed to analyse and evolve.
ANALYTICS
Dive deep into data and derive the critical insights you need to fuel campaign performance.
PAID ADVERTISING
Acquire, nurture, convert and retain qualified customers with set and forget advertising strategies.
DESIGN THINKING
Learn the proven methodology to power incremental innovation within your organisation.
AGILE METHODOLOGY
Supercharge your team with practices that boost productivity and cross-functional collaboration.
CONVERSION RATE OPTIMISATION
Maximise sales with strategies designed to audit, test and optimise key customer conversion points.
Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and is the brains behind MI Academy. For over a decade, Alita has worked with global brands such as REA Group, Mr Toys Toyworld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience.
ALITA HARVEY-RODRIGUEZ
Managing Director
Natalie is very passionate about helping businesses innovate and transform the way they approach customer loyalty. In an ever changing and competitive market, you can no longer continue with business as usual.
Evolving your customer experience (CX), releasing the full potential of your data, solution selling, and transformation of your brand are the keys to success.
NATALIE KHOURY
Head of Customer Experience
As the Co-Founder of Costumes.com.au and ReadyToShip, Nathan has in-depth experience in all aspects of starting, growing, and running a successful eCommerce business. He has supported many business models, from importing and exporting through to online marketing with AdWords, comparison shopping, SEO, and multichannel platforms like eBay.
NATHAN HUPPATZ
Subject Matter Expert
Felisha has spent the last 7+ years as a creative all-rounder, specialising in branding and digital content marketing. With an eye for the aesthetic and the tools that come with it, Felisha is a versatile growth-marketer who’s unafraid to rewrite the creative process.
Skills in design, photography and videography have put her in collaboration with brands across Australia, the US and the UK.
FELISHA MINA
Digital ConsultantWHO WE’RE FOR
Invest in the people that invest in you – it will be the greatest business decision you ever make.
COMPANY FOUNDERS & CEOS
- Running a business is hard enough without also having to worry about sales and marketing. Let us worry about it instead!
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DIRECTORS & INVESTORS
- Future-proof your investment by providing the skills needed to prevent bottlenecks and lessen your the brand’s reliance on agencies.
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CMO, HEAD OF CUSTOMER & LOYALTY
- Evolve what you’re currently doing. Take stock, strategise and implement new techniques focussed on growing customer loyalty.
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MARKETING PROFESSIONALS
- Grow your team’s strategic capabilities and confidence to become a growth marketing champion.
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CLIENTS AND PARTNERS
