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WELCOME TO MI ACADEMY

MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.

 

​We get to know your business, challenges and goals to deliver a tailored approach that will empower and maximise capabilities to promote sustainable growth.

 

We’re not an agency; we don’t set and forget.

LEARN MORE

WE’RE FOR RETAILERS INVESTING IN TEAM TRAINING

 

WE DELIVER CUSTOMISED TRAINING PROGRAMS WITH YOUR TEAM AND COMPANY GOALS IN MIND!

12-16 Week Accelerators

12-16 Week Accelerators

12-16 Week Accelerators

Customise a transformational training program for your business

Team Alignment

Team Alignment

Team Alignment
2 part workshop to get your team running in the same direction re define purpose and strategy

HackGames

HackGames

HackGames
Dive deep into an innovative team building super creative event. Fuel ideas and passion

MI Future Blueprint

MI Future Blueprint

MI Future Blueprint
Drive strategic change in your team and business.

SOCIAL AND COMMUNITY

Stand out on social with strategies designed to cut through the chaos and foster communities.

CONTENT MARKETING

Capture the hearts, minds and wallets of your customers with a killer content marketing strategy.

EMAIL MARKETING

Drive insane revenue from your database with personalisation, segments and automation.

CUSTOMER EXPERIENCE

Amplify customer loyalty and retention with targeted initiatives designed to analyse and evolve.

ANALYTICS

Dive deep into data and derive the critical insights you need to fuel campaign performance.

PAID ADVERTISING

Acquire, nurture, convert and retain qualified customers with set and forget advertising strategies.

DESIGN THINKING

Learn the proven methodology to power incremental innovation within your organisation.

AGILE METHODOLOGY

Supercharge your team with practices that boost productivity and cross-functional collaboration.

CONVERSION RATE OPTIMISATION

Maximise sales with strategies designed to audit, test and optimise key customer conversion points.

AlitaHarvey-e1564544825449

Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and is the brains behind MI Academy. For over a decade, Alita has worked with global brands such as REA Group, Mr Toys Toyworld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience.

ALITA HARVEY-RODRIGUEZ

Managing Director
NatalieKhoury-e1564544867105

Natalie is very passionate about helping businesses innovate and transform the way they approach customer loyalty. In an ever changing and competitive market, you can no longer continue with business as usual.

Evolving your customer experience (CX), releasing the full potential of your data, solution selling, and transformation of your brand are the keys to success.

NATALIE KHOURY

Head of Customer Experience
NathanHuppatz

As the Co-Founder of Costumes.com.au and ReadyToShip, Nathan has in-depth experience in all aspects of starting, growing, and running a successful eCommerce business. He has supported many business models, from importing and exporting through to online marketing with AdWords, comparison shopping, SEO, and multichannel platforms like eBay.

NATHAN HUPPATZ

Subject Matter Expert
FelishaMina

Felisha has spent the last 7+ years as a creative all-rounder, specialising in branding and digital content marketing. With an eye for the aesthetic and the tools that come with it, Felisha is a versatile growth-marketer who’s unafraid to rewrite the creative process.

Skills in design, photography and videography have put her in collaboration with brands across Australia, the US and the UK.

FELISHA MINA

Digital Consultant

WHO WE’RE FOR

Invest in the people that invest in you – it will be the greatest business decision you ever make.

  • COMPANY FOUNDERS & CEOS

  • Running a business is hard enough without also having to worry about sales and marketing. Let us worry about it instead!

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  • DIRECTORS & INVESTORS

  • Future-proof your investment by providing the skills needed to prevent bottlenecks and lessen your the brand’s reliance on agencies.

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  • CMO, HEAD OF CUSTOMER & LOYALTY

  • Evolve what you’re currently doing. Take stock, strategise and implement new techniques focussed on growing customer loyalty.

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  • MARKETING PROFESSIONALS

  • Grow your team’s strategic capabilities and confidence to become a growth marketing champion.

     

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CLIENTS AND PARTNERS

THEY SAY