21 DAY CHALLENGE
RECHARGE YOUR MARKETING
March 2022
21 DAY CHALLENGE
RECHARGE YOUR
MARKETING
March 2022
JUMPSTART YOUR MARKETING MACHINE
JUMPSTART YOUR MARKETING MACHINE
For busy business owners ready for change!
Does your marketing machine need a jumpstart? You’ve consumed everything marketing-related that Google has to offer, but nothing sticks? Tired of running in circles chasing sales? We get it!
A lot can change in just 21 days!
Get Your Hands Dirty
No more procrastinating until it’s perfect! Easily translate your learnings into real campaigns, real sales and real change.
Amp Up Accountability
Be prepared for action and accountability. This is not just another online course to sit in the back of your brain.
Make Marketing Make Sense
The best marketing makes sense. Forget the fluff, we are focussing on the actionable steps you can take to nail it every damn time.
HOW IT WORKS
HOW IT WORKS
Weekly Masterclasses
2 Hour virtual classes with Q&A
Self-Paced Homework
Set goals & work at your own pace
Templates + Bonus Sessions
Lifetime access to resources
On-Demand Support
Slack Channel and 1-1 support
21 DAYS TO DIFFERENT
WEEK 1: AUDIT
Date to be decided
In week one we will clean the slate and focus on the fundamentals of mindset, purpose, goal setting and project management.
In days 0 – 7 you will:
- Reset your marketing mindset
- Conduct a comprehensive marketing audit
- Set actionable goals designed to accelerate growth
WEEK 2: SOCIAL
Date to be decided
Overwhelmed by the Google-galaxy of information? Here’s what they don’t tell you, killer content marketing doesn’t take an army!
In days 8 – 14 you will:
- Download our pre-made Canva templates for easy designing
- Understand how to beat the Facebook algorithm with clever content and hashtags
WEEK 3: EMAIL
Date to be decided
Mastering the the basics of email can feel impossible. Newsflash: it’s not. Nail the essentials and you’ll be well on your way!
In days 15 – 21 you will:
- Learn the fundamentals of email design & copy
- Fail-proof promotional campaigns
- Develop and refine your welcome series and abandoned cart emails
CHALLENGE LEADERS
Alita Harvey-Rodriguez + Natalie Khoury
Alita and Natalie bring 30+ years of experience across Digital Marketing and Customer Experience.
RESULTS
%
Increase in revenue after just one week of the challenge!
MEET YOUR MENTORS
For busy business owners ready for change!
Your mentors will be dropping into your inbox, phone and Slack channel throughout the challenge to deliver bite-size teachable moments designed to supercharge your success!
JESS MIRABELLO
TRUSTPILOT
Jess is the Partnership Manager for APAC at Trustpilot, the world’s most powerful review platform that brings businesses and customers together.
TIM DAVIES
ZELLIS
Tim is a unified commerce specialist with over 25 years of hands-on experience in management and start-ups across multiple industries.
MOHAMAD SALEH
OMG
Mo is a Growth Guru at Online Marketing Guru’s; Australia’s best-rated Digital Marketing Agency, helping businesses thrive in a connecting world.
JESSICA IP
COURIERSPLEASE
Jessica challenging the status quo in transport as an experienced Chief Officer with a demonstrated history of working in the logistics and supply chain industry.
ALEX ROSS
FEEDOPS
Alex Ross is the Business Development Manager at FeedOps, a product sales optimisation platform helping you sell more on Google and Facebook.
MEET YOUR MENTORS
Expert Advice from the Best in The Biz!
Your mentors will be dropping into your inbox and Slack channel throughout the challenge to deliver bite-size teachable moments designed to supercharge your success!
JESS MIRABELLO
TRUSTPILOT
Jess is the Partnership Manager for APAC at Trustpilot, the world’s most powerful review platform that brings businesses and customers together.
TIM DAVIES
ZELLIS
Tim is a unified commerce specialist with over 25 years of hands-on experience in management and start-ups across multiple industries.
MOHAMAD SALEH
OMG
Mo is a Growth Guru at Online Marketing Guru’s; Australia’s best-rated Digital Marketing Agency, helping businesses thrive in a connecting world.
JESSICA IP
COURIERSPLEASE
Jessica challenging the status quo in transport as an experienced Chief Officer with a demonstrated history of working in the logistics and supply chain industry.
ALEX ROSS
FEEDOPS
Alex Ross is the Business Development Manager at FeedOps, a product sales optimisation platform helping you sell more on Google and Facebook.
JOIN THE CHALLENGE TO WIN!
Every 21 Day Challenger goes into the running to WIN the Ultimate eCommerce Prize Pack (Valued at $8,545)
YOU SHOULD TAKE THIS CHALLENGE IF…
You've pratically consumed everything marketing-related that Google has to offer, but nothing you learn sticks
You understand the power and persuassion of marketing, but stumble on the implementation
You're sick of completing courses that show you the WHAT, leave you on your lonesome to figure out the HOW
YOU SHOULDN’T TAKE THIS CHALLENGE IF…
You're looking for a quick fix, overnight success story or permission to spam your customers with "lazy-marketing"
You want to sit on your hands and do nothing. Well...the fairies aren't going to do it for you
You don't have the time or energy to commit to long lasting change
ARE YOU READY TO DO THINGS DIFFERENTLY?
OUR PREVIOUS CHALLENGERS
Create lasting connections in the challenge slack community.
And when motivation dwindles? *Ping!*
Hit up the dedicated Slack channel for a loving kick of encouragement, strategies to help you overcome roadblocks or on-demand access to the MI-Experts.
With plenty of emails and texts to keep the motivation-mojo going!
RECHARGE YOUR MARKETING, UNLOCK YOUR SALES POTENTIAL!
Strictly limited spots – Join the challenge today!
SplitIt Payment now available!
If you’d like to pay through instalments, please contact us at hello@miacademy.com.au
Group Learning
Strictly Limited Spots!- 6 Hours of Group Masterclasses (2 Hours each. Includes 30 minutes of LIVE expert Q&A per session)
- 2 x 1-Hour Bonus Masterclasses
- Access to the dedicated Slack support channel
- Challenge-exclusive teachable moments from industry-leading mentors
- Weekly templates, in-challenge video tutorials and workbooks
- Daily Slack support and weekly motivational emails
- Lifetime access to the MI Recharge Resource Hub and masterclass recordings
UNLOCK LIFETIME ACCESS TO EXCLUSIVE TEMPLATES
Throughout the 21-days you will be equipped with the practical resources, templates and know-how needed to safely and successfully fly the nest.
Beyond that, you will all get:
- MI’s Verified Tried and Tested Marketing Blueprint
- The Complete Customer Journey Mapping Template
- No-nonsense Social Content Planner
- Professionally Designed Social and Email Templates (Design rookie-proof!)
- Our Go-To Project Prioritisation Matrix
- A collection of agency-designed promotional strategies: Promotional Pudding (2020 edition)
Instructions included!
These are holy grail resources. Put them to work, move forward, get sales and repeat the process.
INTRODUCING OUR PARTNERS
INTRODUCING OUR PARTNERS
WHO IS MI ACADEMY?
Wise question! MI Academy is an award-winning marketing and customer experience training and consultancy provider.
We are on a mission to spread the power of creative problem solving, enhance the potential of your people and to ignite organisational change through world-class transformation programs and events.
In a nutshell, we work with retailers and service providers like yourself to make marketing make sense, make money, and most importantly, make an everlasting impact!
Team Transformation Projects
%
Increase in abandoned cart conversions
%
Increase in Christmas revenue
%
Increase in Revenue over 90-Days
CREATE EVERLASTING CHANGE IN YOUR BUSINESS
“The biggest triumph is feeling the transition from waiting for customers to come to us, to turning the cards and being able to generate our own sales. This is going to fundamentally change our business and we’re excited to see what the future holds.””
“The trainers at MI Academy are so knowledgeable across so many areas and more than happy to share that knowledge with you. Everything is targeted to your business aims so you get the exact information you need to be able to make a difference straight away. We couldn’t be happier with the outcomes!”
“As you would expect from the MI Academy. Very professional, well-executed program that will become better each and every year. Thank you for providing the opportunity.”
FREQUENTLY ASKED QUESTIONS
"Who is the 21-day challenge for?"
The challenge content has been curated specifically for online retailers and service providers, both new and growing.
After sign-up you will be redirected to a short discovery survey that will help us gauge the general skill-level, knowledge and desired outcomes of the group. We will use the results to customise the content for the group.
As a benchmark, however, this is a challenge for beginners looking to build strong foundations and truly refine your marketing approach and impact.
"What happens if I miss a LIVE masterclass?"
Bit of a busy bee? We understand!
This series will be available both LIVE and on-demand. If you can’t attend any of the dates you can always watch the masterclass recording and ask questions in the dedicated Slack channel.
"What if I get stuck and need support?"
This is not your typical online course!
Our application-based learning style will our MI Academy experts take a hands-on approach to ensuring you have the resources and know-how needed to successfully implement the strategies learned throughout the challenge.
Each masterclass includes 30 minutes of LIVE Q&A time. On top of this, you will be granted access to the dedicated Slack channel to ping communicate with fellow retailers and the program facilitators.
GOT A QUESTION?
WE’LL HAVE AN ANSWER!
…Unless you’re asking, ‘What came first, the chicken or the egg?’ That’s a tough one!
Hit us up and we will get back to you asap!
ASK AWAY!
GET SOCIAL WITH MI ACADEMY!