OUR CONSULTANTS
MEET THE PEOPLE DELIVERING YOUR TRAINING
ALITA HARVEY-RODRIGUEZ
Managing Director
Alita is known as one of Australia’s leading marketing and strategic creativity experts, and the brains behind MI Academy. Driven by her insane passion for problem-solving, Alita works with CEOs and business leaders to build more strategically creative, high performing teams.
LIAM BLIGH
Senior Consultant & Marketing Lead
With infectious positivity, Liam has demonstrated a knack for the gritty side eCommerce. A natural problem solver, you’ll often find Liam running toward the fire. Extinguishing it with his creativity, rationality and technical skill set.
Liam is passionate about technical marketing, SEO, CRO and performance marketing. But each of these would be nothing without applying the lens of customer experience. He's got a natural ability to distil complex theories, practices, tactics and jargon into real-world action plans. Ask him anything!
FELISHA MINA
Digital Consultant
PAUL NIEUWENHUYS
Subject Matter Expert - Marketplaces | Faculty Member
Paul Nieuwenhuys the founder of Hooked Online.com.au pioneered online selling of fishing tackle, by first entering the e-commerce market through eBay in 2008. He quickly moved into a successful website that integrated his eBay channel. The company also sells on various marketplaces like Catch, Kogan, MyDeal, Ozsale,Tools.com, DECKEE, BBQ'S Galore, Lasoo, Woolworths Everyday Market and Westfield Direct.
NADIA LOTTER
Subject Matter Expert - Leadership & Strategy | Faculty Member
With over 17 years’ experience in retail, Nadia has led the launch and growth of online retail in Australia having been first to deliver e-commerce stores, digital loyalty and CRM programs for brands such as Myer, Officeworks, Cotton On and Bunnings. She is a respected and accomplished leader in online retail sitting on the Advisory Board for NORA, National Online Retail Association and was awarded the Top 50 in Ecommerce in 2020. Prior to her current role as GM at Flora and Fauna she was the Global Head of Product, Marketing and Digital at well-known sustainable basics brand Boody where she grew the business into 15 international markets through online, marketplace, wholesale, and distribution channels and launched the brands first every national advertising campaign featuring globally renowned environmentalist Dr Jane Goodall.
Got a question? Great! We have answers...
Unless you're asking, "What came first, the chicken or the egg?" thats a tough one!
Book a 15-minute chat with one of our marketing experts to start transforming your team. Plus, you'll recieve $150 worth of team process and customer framework resources!
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.
Felisha is a creative all-rounder, specialising in branding and digital content marketing. With an eye for the aesthetic, and the design, videography and photography skills to go with it, Felisha is a versatile growth marketer who’s unafraid to rewrite the creative process.