A curious thinker who loves solving challenging problems
Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and is the brains behind MI Academy. For over a decade, Alita has worked with global brands such as REA Group, Mr Toys Toyworld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience.
Today Alita works with tier one retailers to help create clarity in digital leadership. She specialises in intense training and data-driven innovation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies that create raving fans out of consumers.
Alita sits on several industry advisor boards including Girls In Tech Australia, Retail Global, Online Retailer, and non-profit organisation Retail ROI. She is a judge for the Online Retailer Awards and a prominent speaker at events such as National Retail Federation’s NYC Big Show, Acquia Engage, Retail Global, Online Retailer, and Hubspot’s Inbound conference in Boston, USA.
“Conscious.kin has just started working with Alita and are BLOWN AWAY by the depth of her knowledge, her investment in our team and her dynamic energy. We’re looking forward to taking our business to the next level!”
“Through COVID I have been overwhelmed with gratitude for the skills I learnt from Alita through our workshops—they have been everlasting and constantly giving—and helped us to front one of the toughest storms retailers in our age have ever seen.”
Increase in revenue from first-time customers
Increase in customer happiness
Increase in revenue from new email subscribers
Increase in email click-through rates
Alita in the wild
Alita is an avid creative problem solver, cheese enthusiast, and total Aussie-retail fanatic. Connect with her to get to know the woman, the myth, our leading legend.
RETAIL GLOBAL 2019 | You Can’t Price Check CX // The Creative Code
IBM 2019 | How to Improve You Net Promoter Score Using Artificial Intelligence
National Retail Association (New York) 2018 | Slowing Down to Speed Up
RETAIL GLOBAL 2018 | Retail Has An Innovation Problem // The Science of Innovation: How To Execute Value & Create a Growth-Focussed Innovation Culture
HUBSPOT’S INBOUND 2019 | The Loyalty Agenda
Additional Industry Involvement
Board Member | Girls in Tech Australia 2016-19
Board Member | Active member of the Retail Global and Online Retailer advisory boards
President of the Board | Non-profit organisation, Retail ROI
Official Judge | Online Retailer Industry Awards (ORIAs), and previously, The Top 50 People in eCommerce
ANALYTICS & TESTING
WHAT ALITA’S BEEN UP TO
Hear from Klarna, frank body and, industry-mentor Peter Knock, as they explore the role creativity will play in the retail recovery.