Sales is one of the many hats you can wear as a small business owner. This is actually the most important hat to wear, as without sales, there would be no revenue and no business. Many people dread the thought of having to sell. I, for one, do not. Sales is the most dynamic and exciting part of my business. In the last 10 years, I have sold millions of dollars worth of products and outsold entire countries. And yet, I still maintained my dignity. You know what I mean, a salesperson with dignity. Truthfully, I am not a traditional salesperson. I am a person who is passionate about listening and offering tangible solutions. Imagine your prospects as friends you’d like to keep happy.

This is why I would like to share with my readers some of the reasons that some people struggle to sell due to their preconceived notions about sales, which are utter nonsense!

1. Sales are difficult.

You have the wrong idea of sales if you picture a pushy car sales associate or a snake oil salesperson. We tend to associate sales with being pushy or trying to convince people to spend money that they don’t possess. It’s interesting to note that nearly every human interaction involves a sale. Really! You are selling ideas every time you invite friends to an event, ask your children to help you around the house, or ask a colleague to work with you on a particular project. Here are some important tips on selling:

When you focus on the customer and not on your bottom line but rather on their happiness, then you are serving someone. The focus is on them. You are now in a position of “helper”. A business is a simple solution to a particular problem.

2. Selling is a skill that requires a specific type of person.

It’s not as you might think. Salespeople who are aggressive and pushy are less likely to close deals than those who care about the well-being of their customers. A nice person is needed to close a deal. It takes a nice, caring, supportive, enthusiastic and concerned person. You are that person. Kind, compassionate, helpful, and passionate about your work. Even if people don’t purchase from you, they will benefit from the education and help you provide. You know what else? The best way to gain customers is through referrals! You can get more customers by treating everyone with genuine love and care.

3. It takes a thick skin to be able to sell.

Rejection can be painful, but consider this: You reject people every day. You reject salespeople, your children, your spouses, your friends, possible dates, and even your boss. Why let people get under your skin when they are not very polite about saying no? You can decide to view it as an incompatible match between the person and your service or product (and you don’t really want them as customers anyway; you want happy people!) You can also choose to learn something from every rejection. What could you do better? What can you do to ensure that your products and services meet the needs of customers? If this person was right for the job, should I have qualified better? Ask these questions if you are rejected, and use them to improve your business.

4. The gift of gab is a must.

It is not necessary to be a smooth talker in order to close deals. You don’t need to be a slick talker! You need to be a friendly, approachable, nice person.

Establish rapport. You must make your customers feel that you are just like them and that you care about their interests. You need to show them that you understand their concerns and problems.

Ask questions. Asking questions helps you build rapport with your customers and gives you valuable information to help you solve their problems. ).

Sales is all about service. It’s not about your bottom line. It’s all about helping someone else. You will be seen as someone who is genuinely caring and awesome, even if the product or service you offer doesn’t match their needs. They won’t hesitate to recommend your services!

For most people, the hardest part of selling is asking someone to buy something. Yes, “No” is sometimes the answer. If you have established rapport with your customers and given them the assurance that they can help you, then asking for the sale is a natural progression.

The first step is to establish rapport with your prospective customers. You can approach sales in this way:

Here’s what I got. This approach is likely to result in few sales. It shouts, “Buy the damn thing now so I can meet my monthly numbers!” It’s a turn-off.

If you look at sales in this way:

How can I help you? “How can I solve your problem?” This is likely to result in a lot of sales. They found you and are in contact with you because you might have a solution to their problem. They either came to you or opted in through word-of-mouth, advertising or chance. With genuine compassion and love in your heart, what can you do? There’s a lot to do!

Ironically, shy people and introverts often make great salespeople because they take the time to establish a rapport with each other. Extroverts, however, are less likely to spend the time and effort to develop a relationship.

You don’t have to go to extremes to sell something. You should learn to refuse a deal if it doesn’t benefit you. Also, make sure you qualify leads as much as possible before investing your time in a meeting. Don’t waste your time on people who are only interested in kicking tyres.

You no longer need to be afraid of selling to run your business.