You spent so much time on a blog that you had to make more than 12 revisions before you were satisfied. You posted a link to the post, hoping that it will be visited and receive comments. Then, BOOM! Fans are not engaging in any way. The worst-case scenario is that you don’t get a single “like”.

You may wonder… Why? What went wrong? It was both humorous and informative – essential elements of a good post. What was it that the post lacked to make it so bad?

Your content isn’t the issue. Your Facebook post description may be the problem. Your Facebook post was unappealing enough that your fans didn’t bother clicking the link to read the fruits of your hard work.

You won’t experience this pain again. Here are our seven best tips for creating the best Facebook description for your posts:

1. Make it personal

As if you were having a conversation with a close friend, talk to your fans. If your brand doesn’t require it, you don’t need to say, “We want to introduce our latest product to you” instead of “We have a product that you will love, without a doubt!” To create a connection with your audience, keep it authentic!

2. Share your experience with others!

Have you noticed images that are shared over and over again in your News Feed? You must have seen one or shared it! These viral images all have a common trait – an interesting story. If it worked for parody accounts, then there is no reason why it won’t work for you.

Include your personal experience every time you share an article on Facebook. This is the reason you chose to share it in the first instance. Was it something you experienced? Was it a good day for you? Was your stomach sore from laughing all the time? Share your experience!

3. Memorable Quotes

Quotes and thoughts that are relatable to the reader will make a post memorable. Use one or two of the following well-thought-out quotes to win over your readers instantly.

Do you believe that those who are brokenhearted will be interested in clicking on a link to a Facebook post with this description?

We’ve all been there. “We’ve all been there. It’s not all broken hearts and tears. Amidst these trying moments, there is a loud display of strength.

They would, of course! This is a small preview of the goodies you’ve prepared for them if they give you just a few moments of their time.

4. Ask questions

Asking an interesting question is the fastest way to get a conversation started. A healthy debate on a particular topic can be your best tool to raise curiosity among your followers and make them wonder what your post is about.

Follow the KISS method to get people to engage in your questions. Keep. It. Simple. Stupid. Try asking a question like “Yay or Nay? This or that?”

5. Comment with a powerful statement

Have you ever read movie reviews on Facebook because they contain insightful comments? The page’s owner has posted a sharp, short (and often bad) critique that leaves you wondering how he arrived at his conclusions.

This strong opinion (note: it does not have to be negative all the time) is one of the main reasons your readers will want to keep reading. Share your opinions and see who else agrees with you!

6. Use a Call to action!

Woolworths Fresh Food People, Australia.

Your followers may need a little push to click on the link and check out what you’ve prepared for them. Do not miss the opportunity to gain a new lead or a loyal fan. Use a call to action to direct your fans to what they should click on and where they should go next. Small business marketers often make the mistake of assuming that people know what they should do. Write for your computer-illiterate friends!

7. Methode de vote à la majorité

Post by Quickmeme

The up-vote will help you get more engagement with your posts. Add a few one-liners to your posts, such as “#8 is absolutely my favorite!” or “The second tip really helped me.” You’ll spark curiosity and show that you read the post and aren’t just sending junk. It’s like magic!

Facebook has changed a great deal, and organic reach is decreasing day by day. There are ways to keep fans interested. We can keep our Facebook pages interesting and active by using good content and Facebook descriptions.

Are you using these tips? Do they make a difference to your engagement or link clicks on Facebook? Are these tips brand new for you? Comment below to let us know! Sharing is caring!