Imagine you are running an eCommerce company, working hard to retain and attract customers. Let’s be honest: traditional marketing is becoming more costly, and the competition is fierce. There’s no need to worry; you’re not the only one. You may be using email marketing but are aware that there is a better way of generating more revenue. Email marketing and AI can help you to take control, save time, and scale up your revenue and customer retention!

You may be thinking that AI is not yet perfect and can make many mistakes. It cannot even get the fingers to look correct, which has led to a flurry of conspiracy theories about the Royal Family. Can you trust it with your data? You’re about to receive some knowledge bombs which will help you explode your email marketing revenue. These three tips were tested and proven in our email accelerators for eCommerce businesses like yours… Let’s get started!

Tip # 1: Personalization on steroids

The days of spray-and-pray, generic email blasts are over. You can personalize your emails based on each customer’s behaviour, preferences and past purchases. Imagine offering targeted deals based on their past purchases or sending them personalized recommendations based upon previous purchases. What is the result? Some of our clients are experiencing a minimum 90% increase in revenue from email. Tools like Klayvio offer AI segmentation builders you can easily experiment with!

Tip # 2: Predictive analytics for the win

Data-driven insights are here to replace guesswork! AI algorithms analyze mountains of data in order to predict customer preferences and future behaviour. You can use predictive analytics to send emails at the right time, recommend products even before your customers know what they want, and reengage dormant subscribers with targeted campaigns. What is the result? You can increase open rates by 25% (MI client results). And you can get up to 7% more conversions from reactivated customers!

Tip # 3: Automated Optimization

Who has the time to test and tweak emails manually? You, my friend? You can relax and let AI-powered automation do all the work. AI-driven subject line testing, content optimization, send time optimization, and even writing emails for you, with tools such as dotdigital can be done by AI. This ensures that your emails are always on target. The result? You read it right – a 300% increase in ROI for email marketing.

You might be thinking that this all sounds too good to be true. These results are real success stories of eCommerce businesses like yours. They’ve seen their email marketing go from good to great by leveraging the power of AI. The results are tangible and measurable.

What are you waiting on? Now is the time to unlock AI’s full potential in your email strategy and marketing!