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MI ACADEMY | CMO BLUEPRINT WORKSHOP

In your eCommerce business are you ready to forget agencies, simplify your marketing, gain time back and scale faster than ever?

IF YOU ANSWER YES TO ANY OF THESE, THEN THIS 1 DAY WORKSHOP IS FOR YOU!

In your eCommerce business are you ready to forget agencies, simplify your marketing, gain time back and scale faster than ever?

Want to take control of your marketing in-house without impacting your time?

Build an impactful strategy you and your team can stick too and let your team thrive autonomously?

Get clarity on what's required to scale by building marketing leadership?

🙌 THIS PROGRAM IS PERFECT FOR YOU IF:

You don't want to spend $10k a month on agencies.

You want clarity and the skills to grow in-house using your own team.

You've used agencies before but you were burnt and want to take control.

You want to make the most of your tech stack to drive a better ROI and stop wasting money on subscriptions you don't need.

You don't want to spend $10k a month on agencies.
You want clarity and the skills to grow in-house using your own team.
You've used agencies before but you were burnt and want to take control.
You already have a database and you're wanting to unlock loyalty and growth.

🚫 THIS IS NOT FOR YOU IF:

You're not ready to invest in getting support for yourself or team

You're not willing to take your business seriously and not 100% committed to growth and change

You let blame, sceptisism, self doubt or fear get in the way taking this opportunity seriously

You're not ready to invest in getting support for yourself or team
You're not willing to take your business seriously and not 100% committed to growth and change
You let blame, sceptisism, self doubt or fear get in the way taking this opportunity seriously

Your true readiness will rely (not strictly on) a number of things:

so, who should attend?

so, who should attend?

You're a founder still working in a business, or a marketing specialist working in a founder-led business

You are 2+ years into your business with an annual turnover of $500k+

Or you have a small marketing team and wanting more performance out of your budget

ATTEND THE CMO BLUEPRINT 1 DAY WORKSHOP LIVE

JOIN US IN YOUR NEAREST CITY

JOIN US IN YOUR NEAREST CITY

Melbourne

AUGUST 24TH

brisbane

july 6th

sydney

august 3rd

the agenda

the agenda for CMO Blueprint & what you will get from this game-changing workshop

part 1:

Audit & Plan

MODULE 1:

Audit - Spend the morning with auditing your marketing model, understand what propels you forward and holds you back, and understand exactly what to do to fix them

MODULE 2:

Plan - Unpack your key strategic goals for the year, and prepare your 1 Page 12 month lean marketing plan aligned with budgets to maximise impact.

LUNCH BREAK

Once you have alignment you'll break for a fully catered delicious lunch and come back to work on your area of focus

part 2:

Learn & Optimise

MODULE 3:

Learn - Small break out sessions lead by our specialised industry experts to help you thrive in the areas you have strategic projects learn about everything from Project Management and Email to Meta Ads

MODULE 4:

Optimise with AI - Complete the day discovering insane time saving AI tools to help you with UX audits, to social media planning, SEO & Email!

FOR JUST $147

FULL DAY WORKSHOP: CMO BLUEPRINT

👩‍🏫 CMO Blueprint's jam packed agenda plus! 
What is the CMO Blueprint 3x model✨ How to implement the CMO Blueprint marketing operating model and what happens if you ignore it ✨ Why it's time to ditch agencies and bring joy back to your marketing by building in-house capabilities ✨‚Ä®Lifetime access to the frameworks and templates

✍ Efficiently diagnose the most common blockers hindering growth & clearly understand what you need to do to take control

📄 Create your lean marketing strategy on a page

📈 What a profitable budget looks like and how to KPI channels to keep marketing $$/agency accountable and performing

👫 Team up with industry experts to start implementing immediately

🍔 A fully catered lunch & cheers to cap off a great day

💬 Networking opportunities

🤝 30 min 1:1 Mentoring session with an MI Academy Consultant

WHAT YOU'LL LEAVE WITH

In this workshop you will learn our proven, award winning methods for critically evaluating your marketing input vs effort, AI tools and tactics to save time, email marketing strategies and more to sky-rocket your results in 2024.

Lean the foundations to start implementing the CMO Blueprint marketing model used by leading Aussie brands like Birdsnest, Mountain Bikes Direct and Kitchen Warehouse in your business/role

Understand where you sit in the Marketing Maturity Model + what you need to implement to get to the next level of growth

Plus you'll be fully equipped with new tools and frameworks to make your life easier and in control of your marketing outcomes beyond the workshop

Your 1 Page, 12 month strategic marketing plan with ranked and prioritised strategic projects with aligned budgets

Unlock essential AI tools and prompts, to enhance performance in your Ecommerce business from UX to Email.

Your backburner projects prioritised by Effort Vs Impact so you know exactly what to focus on and what to introduce to 3X your growth and marketing profitability over the next 12 months

+ GET THESE BONUSES WHEN YOU REGISTER

(VALUED OVER $1000)

Bonus #1 - eSchool voucher

VALUED AT $250

Level up your retail acumen with MI Academy eSchool. Australia’s first on-demand retail focused professional development platform.

Bonus #2 - CRO Matrix

VALUED AT $397

Access the Customer Retention Matrix we use with our clients to increase loyalty and maximise value for your customers.

Bonus #3 - Promotional Planning Model

VALUED AT $397

Our fail proof A.N.C.R Promotional Planning Model that will allow you to generate 6 figure weekends and set yourself up for success this BFCM

TAKE BACK CONTROL OF YOUR BUSINESS

Have you worked with an agency who has over promised and under delivered?

Are you stuck in tactical and reactive hell, and find it hard to find the time to develop a strategy to stick to?

Do you find yourself time-poor, and your team lacking in marketing leadership?

Are you budgeting on the fly and struggling to track performance?

Have you worked with an agency who has over promised and under delivered?
Are you stuck in tactical and reactive hell, and find it hard to find the time to develop a strategy to stick to?
Do you find yourself time-poor, and your team lacking in marketing leadership?
Are you budgeting on the fly and struggling to track performance?

WHO IS MI ACADEMY?

MI Academy helps leaders build happy, high-performing teams with project-based training and events in the areas of:

Marketing Performance

Customer Experience

Team Alignment

Strategic Creativity

We will understand where you're at, how you're stuck, and where you want to go and pair you up with a highly skilled e-Commerce professional to build unshakable confidence and capabilities.

Take back control and scale your business for life. Not for the life of one campaign.

SOME OF OUR STATS

79%

The average growth rate for our clients is 79% p/m 😱

1,000

We have successfully worked with and helped over 1,000 brands 🫶

2x

We are proud to be Australia’s most awarded project based training solution and Telstra Business Award 2x State Finalists 🥰

what business leaders are saying ABOUT THE CMO BLUEPRINT

word on the street 😎

"It's probably an opportunity cost to not do it. You don't know what you're leaving (on the table) as far as optimisation unless you're willing to invest."

- Laz, Apero Label

"We came in a little nervous and not knowing what to expect, I feel like we're walking away with a really good strategy for the next 12-months... or more!"

- Janelle, Partner, TTK Collective

"...It allows us to go away with clarity around where we want to be and how we need to achieve that in baby steps."

- Stacey, Founder, SheWear

"...I'd definitely recommend it to any company looking to put more structure in place and get a bit more clarity with the fun part of marketing... "

- Shiran, Aqua Gardening

STRATEGIES THAT WORK FOR ANY ECOMMERCE CATEGORY!

WE'VE GROWN REVENUE FOR ECOMMERCE CATEGORIES FROM FASHION AND BEAUTY, TO OUTDOOR LEISURE AND BUILDING SUPPLIES!

WE'VE GROWN REVENUE FOR ECOMMERCE CATEGORIES FROM FASHION AND BEAUTY, TO OUTDOOR LEISURE AND BUILDING SUPPLIES!

what they’re saying about us 🥰

FEATURED IN

Invest in project-based training and get real results, just like these guys....

+330%

in revenue
over 30 days

Skyrocket your
revenue
growth 🚀

14+

increase in
NPS over 12
months

Unlock NPS
results 🤝

98%

increase in email
marketing
revenue in 90 days

Unleash the
power of
email 📧

7x

increase in
speed to
production
with project
Management

Gain speed and
efficiency ⚡

$1.5m

in additional
revenue booked
in 90 Days

Unleash
massive sale
results 📈

47%

increase in
conversion
rate.

Improve your conversion
rates 💹

MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.

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