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YOUR MARKETING & CX ROADMAP SORTED
FOR AN ENTIRE YEAR

YOUR MARKETING ROADMAP SORTED
FOR AN ENTIRE YEAR

Audit, analyse & optimise your marketing operations to achieve 3x growth.

TRUSTED BY AUSSIE RETAILERS

WHAT IS THE CMO BLUEPRINT?

Take control of your marketing.

Fast-track your evolution.

Make better decisions faster!

The MI Academy CMO Blueprint is a two-part workshop to audit, analyse and deliver a roadmap for eCommerce businesses to gain clear strategic direction.

Unpack the 6 key pillars of a high performance marketing operating model and discover how you measure up against industry benchmarks and maturity.

We'll build you a scalable marketing operations & strategy blueprint within 30 days, offering clear direction, forensic audits of marketing channels, a bird's eye view of agency performance, maturity benchmarking, and team skills gap analysis to identify areas for improvement and achieve sustainable growth or your money back!

THE 6 PILLARS OF A HIGH PERFORMING MARKETING OPERATIONS MODEL

A wholistic view and framework of the driving forces behind a high performing, optimisable marketing strategy.

LEADERSHIP & BUSINESS ALIGNMENT

MARKETING TACTICS

TOOLS

CUSTOMER EXPERIENCE

PROJECT MANAGMENT

TEAM

AUDIT

ANALYSE

OPTIMISE


WE GUARANTEE 3 RESULTS...

OBJECTIVE OVERVIEW

Typically, we find that founders and marketers are getting stuck in tactical and reactive hell or dropping $60k/year on cookie-cutter agencies or spending months researching YouTube and blogs... and you don’t really know what works when it comes to eComm growth! We guarantee an objective overview of your brand, strategy and opportunities.

FAST-TRACK

We’ll give you a clear vision for the future and the steppingstones required to fast track it. Before clients work with us they are stuck in reactivity and have no clear marketing KPI’s or if they do, they don’t have a strategic plan to achieve them. We’re able to get you a clear path on what to track and how to fast track your marketing impact within 30 days.

AGILITY

With a forensic view of your marketing activities, you’ll know what’s working and what isn’t to give you the confidence and frameworks to make better decisions faster. No more questioning if the agency is doing the right thing, whether you’re operating in the right channels, or whether you’re annoying your customers instead of engaging them.

THIS IS RELEVANT IF YOU WANT TO...

See where the gaps and opportunities lie in your strategy

Get an achievable e-commerce growth strategy

Understand where you are wasting budget & tech

Offer your team a crystal clear vision for the future

Move from 'busy' to 'strategic'

Establish a marketing budget and KPIs to maximise ROI

Get clear on your 12-month strategic roadmap

Increase ownership and impact of your marketing activities

See where the gaps and opportunities lie in your strategy.

Identify the key metrics impacting your sales & loyalty.

Understand where you are wasting budget & tech.

Discover how to grow your database and increase sales.

Help your team work smarter, not harder.

Get clear on your 12 month strategic roadmap.

WHAT'S INSIDE?

Define Your Vision, Mission & Goals

Industry Specific Benchmarking

90 Day Action Plan

Marketing Calendar

Full Review of Paid & Organic Media

12 Month Roadmap (4 key objectives)

Personalised Strategic Reccomendations

2 x Strategy Development Templates

Full Review Of Your Email Strategy

Budget, Sales Forecasting & KPIs

Current State of Play

90 Day Action Plan

2 x Strategy Development Templates

12 Month Roadmap (4 key objectives)

Benchmark Audit

Skills Gap Analysis

Personalised Strategic Reccomendations

Resource Planning Canvas

WHAT BUSINESS LEADERS SAY

"It's probably an opportunity cost to not do it. You don't know what you're leaving (on the table) as far as optimisation unless you're willing to invest."

- Laz, Apero Label

"We came in a little nervous and not knowing what to expect, I feel like we're walking away with a really good strategy for the next 12-months... or more!"

- Janelle, Partner, TTK Collective

"...It allows us to go away with clarity around where we want to be and how we need to achieve that in baby steps."

- Stacey, Founder, SheWear

"...I'd definitely recommend it to any company looking to put more structure in place and get a bit more clarity with the fun part of marketing... "

- Shiran, Aqua Gardening

"...data that you can take away and action straight away and it's really insightful in the way they present it to you."

- Kel, Maurie and Eve

"I'm excited to have a really good structure for the next year, which as a small business owner, is really easy to not do, and when you don't have the structure it makes things really difficult."

- Ian, Artist Guitars

"It really brings out so much insight into what is possible and what can be done!"

- Raine, Model Chic


HOW IT WORKS

EXPERT ANALYSIS & BLUEPRINT CREATION

Fast-Track your strategy planning in 30 days! We'll draw up a blueprint to help you supercharge your marketing operations model.


WORKSHOP 1

2-Hours - With You

Audit & Skills Gap Analysis
Together, we will take you through an in-depth audit, unpacking insight across the 6 key pillars of marketing strategy and operations.


DEVELOPMENT PHASE

2-Weeks - Leave it with us!

Leave it to the experts
We'll take all the data from the audit in part one and develop your presentation and roadmap. This can take up to 10 business days because it's jam-packed full of opportunities and ideas.


WORKSHOP 2

1.5 Hours - With you

Your Blueprint & Roadmap
Here, we will deliver your customised blueprint, helping you to prioritise projects in your strategic roadmap on a scale of effort vs. impact.


GAIN EXPERT INSIGHT ON

BENCHMARKING

How you stack up against your competitors and industry.

SKILLS GAP

How to maximise the potential of your tech and resources.

WAYS OF WORKING

Where and how you can enhance team efficiencies, business performance and potential.

STRATEGIC ROADMAP

The projects you should prioritise during the next 90 days to 12 months.

INVESTMENT OPTIONS

 

CMO Blueprint

The Essentials

$2,475 incl gst

INCLUSIONS

✓ 2x Workshops (2hrs + 1.5hrs)

✓ Strategic Blueprint

✓ 12-Month Roadmap

✓ 90-Day Project Plan

 

 

 

CMO Blueprint

Essentials + Plus Resource Planning

$3,025 incl gst

INCLUSIONS

✓ 2x Workshops (2hrs + 1.5hrs)

✓ Strategic Blueprint

✓ 12-Month Roadmap

✓ 90-Day Project Plan

✓ Resource & Hiring Planner

✓ Marketing Calendar

 

 

MOST POPULAR!

CMO Blueprint

Ultimate Growth Bundle

$4,785 incl gst

INCLUSIONS

✓ 3x Workshops (2hrs + 2x1.5hrs)

✓ Strategic Blueprint

✓ 12-Month Roadmap

✓ 90-Day Project Plan

✓ Resource & Hiring Planner

✓ Marketing Calendar

✓ Sales, Marketing & Budget Forecasting

Feeling stuck? Got questions?

THIS IS FOR TEAMS THAT...

Want to uncover their strategic blindspots and mend them.

Aim to enhance team focus with goals and proactive plan for action.

Desire first-hand insight from our passionate industry experts.

Wish to drive serious change on their team, strategy and organisation.

THIS IS NOT FOR TEAMS THAT...

Are desprately searching for a quick fix, or overnight success story.

Have a closed mindset, and zero desire to change their ways.

Are run by dictators that don't believe in team development or autonomy.

Aren't prepared to roll up their sleeves and put the hard work in.

WHO IS MI ACADEMY?

We help CEOs and business leaders build high-performing teams with project-based training across the areas of marketing performance, customer experience, team alignment and strategic creativity.

Happy, High-Performing Teams​
Strengthen team capabilities and confidence

Creative & Strategic Leadership
Cultivate a culture of innovation

Autonomy & Ownership​
Give your team direction, not directions ​

MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.

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