YOUR MARKETING & CX ROADMAP SORTED
FOR AN ENTIRE YEAR
YOUR MARKETING ROADMAP SORTED
FOR AN ENTIRE YEAR
Audit, analyse & optimise your marketing operations to achieve 3x growth.
TRUSTED BY AUSSIE RETAILERS
WHAT IS THE CMO BLUEPRINT?
✓ Take control of your marketing.
✓ Fast-track your evolution.
✓ Make better decisions faster!
The MI Academy CMO Blueprint is a two-part workshop to audit, analyse and deliver a roadmap for eCommerce businesses to gain clear strategic direction.
Unpack the 6 key pillars of a high performance marketing operating model and discover how you measure up against industry benchmarks and maturity.
We'll build you a scalable marketing operations & strategy blueprint within 30 days, offering clear direction, forensic audits of marketing channels, a bird's eye view of agency performance, maturity benchmarking, and team skills gap analysis to identify areas for improvement and achieve sustainable growth or your money back!
THE 6 PILLARS OF A HIGH PERFROMING MARKETING OPERATIONS MODEL
A wholistic view and framework of the driving forces behind a high performing, optimisable marketing strategy.
LEADERSHIP & BUSINESS ALIGNMENT
MARKETING TACTICS
TOOLS
CUSTOMER EXPERIENCE
PROJECT MANAGMENT
TEAM
AUDIT
ANALYSE
OPTIMISE
WE GUARANTEE 3 RESULTS...
OBJECTIVE OVERVIEW
Typically, we find that founders and marketers are getting stuck in tactical and reactive hell or dropping $60k/year on cookie-cutter agencies or spending months researching YouTube and blogs... and you don’t really know what works when it comes to eComm growth! We guarantee an objective overview of your brand, strategy and opportunities.
FAST-TRACK
We’ll give you a clear vision for the future and the steppingstones required to fast track it. Before clients work with us they are stuck in reactivity and have no clear marketing KPI’s or if they do, they don’t have a strategic plan to achieve them. We’re able to get you a clear path on what to track and how to fast track your marketing impact within 30 days.
AGILITY
With a forensic view of your marketing activities, you’ll know what’s working and what isn’t to give you the confidence and frameworks to make better decisions faster. No more questioning if the agency is doing the right thing, whether you’re operating in the right channels, or whether you’re annoying your customers instead of engaging them.
THIS IS RELEVANT IF YOU WANT TO...
See where the gaps and opportunities lie in your strategy
Get an achievable e-commerce growth strategy
Understand where you are wasting budget & tech
Offer your team a crystal clear vision for the future
Move from 'busy' to 'strategic'
Establish a marketing budget and KPIs to maximise ROI
Get clear on your 12-month strategic roadmap
Increase ownership and impact of your marketing activities
See where the gaps and opportunities lie in your strategy.
Identify the key metrics impacting your sales & loyalty.
Understand where you are wasting budget & tech.
Discover how to grow your database and increase sales.
Help your team work smarter, not harder.
Get clear on your 12 month strategic roadmap.
WHAT'S INSIDE?
Define Your Vision, Mission & Goals
Industry Specific Benchmarking
90 Day Action Plan
Marketing Calendar
Full Review of Paid & Organic Media
12 Month Roadmap (4 key objectives)
Personalised Strategic Reccomendations
2 x Strategy Development Templates
Full Review Of Your Email Strategy
Budget, Sales Forecasting & KPIs
Current State of Play
90 Day Action Plan
2 x Strategy Development Templates
12 Month Roadmap (4 key objectives)
Benchmark Audit
Skills Gap Analysis
Personalised Strategic Reccomendations
Resource Planning Canvas
WHAT BUSINESS LEADERS SAY
HOW IT WORKS
EXPERT ANALYSIS & BLUEPRINT CREATION
Fast-Track your strategy planning in 30 days! We'll draw up a blueprint to help you supercharge your marketing operations model.
WORKSHOP 1
2-Hours - With You
✓ Audit & Skills Gap Analysis
Together, we will take you through an in-depth audit, unpacking insight across the 6 key pillars of marketing strategy and operations.
DEVELOPMENT PHASE
2-Weeks - Leave it with us!
✓ Leave it to the experts
We'll take all the data from the audit in part one and develop your presentation and roadmap. This can take up to 10 business days because it's jam-packed full of opportunities and ideas.
WORKSHOP 2
1.5 Hours - With you
✓ Your Blueprint & Roadmap
Here, we will deliver your customised blueprint, helping you to prioritise projects in your strategic roadmap on a scale of effort vs. impact.
GAIN EXPERT INSIGHT ON
BENCHMARKING
How you stack up against your competitors and industry.
SKILLS GAP
How to maximise the potential of your tech and resources.
WAYS OF WORKING
Where and how you can enhance team efficiencies, business performance and potential.
STRATEGIC ROADMAP
The projects you should prioritise during the next 90 days to 12 months.
INVESTMENT OPTIONS
CMO Blueprint
The Essentials
$2,475 incl gst
INCLUSIONS
✓ 2x Workshops (2hrs + 1.5hrs)
✓ Strategic Blueprint
✓ 12-Month Roadmap
✓ 90-Day Project Plan
CMO Blueprint
Essentials + Plus Resource Planning
$3,025 incl gst
INCLUSIONS
✓ 2x Workshops (2hrs + 1.5hrs)
✓ Strategic Blueprint
✓ 12-Month Roadmap
✓ 90-Day Project Plan
✓ Resource & Hiring Planner
✓ Marketing Calendar
MOST POPULAR!
CMO Blueprint
Ultimate Growth Bundle
$4,785 incl gst
INCLUSIONS
✓ 3x Workshops (2hrs + 2x1.5hrs)
✓ Strategic Blueprint
✓ 12-Month Roadmap
✓ 90-Day Project Plan
✓ Resource & Hiring Planner
✓ Marketing Calendar
✓ Sales, Marketing & Budget Forecasting
Feeling stuck? Got questions?
THIS IS FOR TEAMS THAT...
Want to uncover their strategic blindspots and mend them.
Aim to enhance team focus with goals and proactive plan for action.
Desire first-hand insight from our passionate industry experts.
Wish to drive serious change on their team, strategy and organisation.
THIS IS NOT FOR TEAMS THAT...
Are desprately searching for a quick fix, or overnight success story.
Have a closed mindset, and zero desire to change their ways.
Are run by dictators that don't believe in team development or autonomy.
Aren't prepared to roll up their sleeves and put the hard work in.
WHO IS MI ACADEMY?
We help CEOs and business leaders build high-performing teams with project-based training across the areas of marketing performance, customer experience, team alignment and strategic creativity.
Happy, High-Performing Teams
Strengthen team capabilities and confidence
Creative & Strategic Leadership
Cultivate a culture of innovation
Autonomy & Ownership
Give your team direction, not directions
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.