CREATIVE TEAM BUILDING EVENT
UNCOVER CRUCIAL INSIGHTS FOR A CUSTOMER-CENTRIC STRATEGY
DISCOVER HOW MI ACADEMY'S MYSTERY BOX IS A COLLABORATIVE EVENT LIKE NO OTHER
WHAT IS A
MYSTERY BOX
✓ Collaboration
✓ Creativity
✓ Team Building
When was the last time you had a team building exercise that was actually fun? What if you could enable your team with new skills for creative problem solving in the process?
Inspired by Masterchef's high-intensity Mystery Box challenge, this unique event ignites creative ideas and offers unparalleled team bonding in a matter of hours!
Mystery Box is an event designed to get your team thinking creatively. We deliver you a set of physical "mystery" boxes, containing all of the ingredients needed for innovating, ideating and creating a product launch. It's been called a "balls to the wall creative event like no other!"
It's a true masterclass in cross-functional collaboration, team bonding & creative problem solving.
BENEFITS OF A MYSTERY BOX EVENT
Spark innovative thinking and creativity at your next event!
UNLOCK
The extraordinary power of cross-functional teams.
ACCELERATE
The connections between your team and attendees.
EXPLORE
How agile ways of working can reveal untapped potential.
BOOST
Energy and moral with high powered creative thinking!
PREVIOUS PLAYERS
"...I actually had a fucking amazing time!"
HOW DOES IT WORK?
There’s an age-old stereotype that creativity is the role of a marketing team. We want to challenge this belief – to make creativity a crucial part of the culture across all teams in the business.
As with any of our training programs or events, for Mystery Box we encourage both retailers and solution providers to put forward teams with a variety of skills across marketing, sales, operations, tech and more.
PART 1
✓ The Invitation
A guest receives an exclusive invite to join the Mystery Box Challenge. We clearly outline their time requirements, the task at hand and why we're taking part.
PART 2
✓ Team Picks
Teams of 5 to 10 are then selected by the “CEO” aka team captain. The team captain can be appointed by you or we can help in the selection process.
PART 3
✓ Mystery Box Creation
A mystery box is created. Each box will include everything your teams need to ideate, collaborate and unlock genius super powers.
PART 4
EVENT KICK-OFF
✓ Get Into It!
With support from the MI crew, teams employ rapid ideation and innovation tactics to devise a pitch for the “Board of Directors”.
PART 5
✓ The Pitch
A Teams pitch their idea to a panel of judges aka “Board of Directors” and our MysteryBox champion is revealed.
EVENT DETAILS
3.5 HOURS
Shorter and longer variations available, though 3.5hrs is the sweet spot!
IN PERSON
Best held in person, zoom isn't the best team building tool...
20-100 PEOPLE
1-3 Judges, 6-8 people per team. Up to 10 teams.
WHAT'S INCLUDED
MYSTERY BOXES
Up to 10 boxes, all with unique items and challenging briefs.
FACILITATION
Buckle up and enjoy the ride! Our team will facilitate the whole event.
COMMUNICATIONS
We'll handle all the cat-hearding communications required.
WHAT'S IN THE BOX?
Here's an example of just some of the ingredients you might find inside a Mystery Box...
PRODUCT
From glam, high-end crocs to snake oil sleep solutions.
BRAND GUIDE
Represent your brand with ferocity and passion.
A BRIEF
Direct from the CEO. Stay within the lines!
A CHEQUE
Karen in finance really came through on this one.
TEMPLATES
So you're not left in the dark. Ideate like a pro!
PROMPT CARDS
To help with those creative roadblocks we all get!
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.