SUPERCHARGE YOUR TEAM IN UNDER 8-HRS
SUPERCHARGE YOUR TEAM IN UNDER 8-HRS
With a MI Academy CMO (Chief Marketing Officer) Blueprint Alignment Workshop is the solution you need to enhance culture & communication to gather ideas, unblock projects and get you motivated to kick goals!
READY TO SUPERCHARGE YOUR TEAM?
✓ Get Aligned on Goals
✓ Build New Skills
✓ Primed for Growth
✓ Aligned with Goals
✓ Aligned with Mission
✓ Primed for Growth
What is the CMO Blueprint Alignment Workshop?
Aligned teams are happy teams. When you hire a CMO, their first job is to align your team and start achiving organisational goals.
This workshop is gets you an expert marketing leaderinto your business, to get you motivated, aligned and moving!
If you're looking to get motivated and aligned on goals this workshop is the answer you're looking for!
WHAT CAN I ACHIEVE WITH AN ALIGNED TEAM?
WHAT CAN I ACHIEVE WITH AN ALIGNED TEAM?
Tightly aligned companies achieve 24% faster 3-year revenue growth and 27% faster 3-year profit growth. Source: HubSpot
PRODUCTIVITY & PERFORMANCE
Improve team productivity and performance by slowing down before you speed up.
OPTIMISE COMMUNICATION
Streamline team communication by aligning project deliverables, goals and outcomes.
TEAM MEMBER RETENTION
Avoid burnout within your team and reduce staff turnover by lifting team morale.
SMASH YOUR GOALS
Revolutionise the way you set goals with the proven Objectives & Key Results (OKR) method.
WHAT CAN I ACHIEVE WITH THE CMO ALIGNMENT WORKSHOP?
WHAT CAN I ACHIEVE WITH AN ALIGNED TEAM?
Tightly aligned companies achieve 24% faster 3-year revenue growth and 27% faster 3-year profit growth. Source: HubSpot
PRODUCTIVITY &
PERFORMANCE
Improve team productivity and performance by slowing down before you speed up.
OPTIMISE
COMMUNICATION
Streamline team communication by aligning project deliverables, goals and outcomes.
TEAM MEMBER RETENTION
Avoid burnout within your team and reduce staff turnover by lifting team morale.
SMASH YOUR
GOALS
Revolutionise the way you set goals with the proven Objectives & Key Results (OKR) method.
WHAT THE PARTICIPANTS SAY
I loved how practical the workshop was. One of the things that we've experienced in the past with other trainings (not by MI Academy) is training that doesn't give clear direction or practical tools on steps you can take.
This training gives just the right amount - you don't feel overwhelmed by the tasks ahead, you feel prepared and you know your priorities.
Amy Lynnes
People Support Manager, LUSH
The process was thorough, considered and revitalised our ambitions to ensure that we maximise efficiency across the organisation with the resources we have.
Belinda Duarte
CEO, Culture Is Life
Everyone has been absolutely brilliant to deal with! Always ready to take on new challenges and work with us in a way that suits our schedules and abilities. We have learnt so much and improved the processes, marketing and presence far beyond what we expected. Cannot recommend MIA highly enough.
Megan Lee
GM Finance, Wick & Wire Co.
Laura Sloan
VP of People & Culture, Mr Yum
Workshop Exercises
✓ Gaps & Goals
✓ Priorities Matrix
✓ Ways Of Working
TEAMS WE'VE ALIGNED
AND MORE!
HOW IT WORKS
1. DISCOVERY SESSION | 1 HOUR
Help us better understand your business objectives so that we can customise your workshop agenda.
2. PRE-WORK | 30 MINUTES
Each exercise is accompanied by quick pre-work designed to maximise our time in the workshop.
3. TEAM ALIGNMENT WORKSHOP | 3 - 6 HOURS
Your team will work through the nominated collaborative exercises. This can be done in person or virtually.
4. ROADMAP DEVELOPMENT | 2 - 3 WEEKS
Our team will compile the findings from your exercises and develop your strategic roadmap.
5. PRESENTATION | 1 - 3 HOURS
You'll get a complete walkthrough of your strategic roadmap and explore strategies for implementation to ensure success.
BUILD YOUR OWN WORKSHOP
Like a good 'Choose Your Own Adventure', our workshops are fully customisable to account for the needs of your team, the skills available and the goals of the business.
GAPS & GOALS
✓ Standard Across All Workshops
Set your team up for success by taking stock of where we are at, where our gaps lie and how we can bridge the gaps. Using this information, we will set your 90-day OKRs.
STRATEGY
✓ Vision, Mission & Values / North Star Alignment
Reimagine or redefine your brand compass by determining the vision, mission and values of your business.
✓ Competitor Mapping
Have you got your blinders on? It's time to examine the peripheral. How do you stack up against your competitors? And the kicker, where are your key opportunity gaps?
✓ SWOT
Needing a framework to solve complex business problems? OR maybe you need to get a grip on a new market or new competitors and what gives you a competative advantage. This exercise helps teams to focus on the most important factors affecting your business and key decisions.
✓ Introduction to Solution Design
Do you have a process that needs improving? It's time to dive deep into customer journey mapping and unpack the story and critical insights you need re design and enhance processes & experiences.
TEAM PERFORMANCE
✓ Ways of Working - Introduction to Agile
Optimse the team’s internal and outbound communication and collaboration to identify sticking points and create a streamlined working environment.
✓ Priority Matrix
Cut through the chaos and get laser-focussed with your team projects by prioritising your work based on urgency and importance.
✓ The Fundamentals of Emotional Intelligence
Unpack the fundamentals of emotional intelligence. Building emotional resilience in Leadership and Teams is associated with greater job satisfaction, work happiness, organisational commitment and employee engagement. Get your leadership team to build their EQ and teams more emotionally resilient.
✓ Rapid Brain Design Sprint
MARKETING
✓ Customer Journey Mapping
How do you get rid of your blind spots and open yourself for new ideas? Or what about incremental marketing performance? Go for a deep dive inside our multi award winning marketing model to add into your marketing toolkit.
✓ Buyer Personas / Empathy Mapping
Go deeper than demographics. Who are your customers? What problem do you solve for them? How do they feel? Learn to empathise, rather than assume!
✓ Lean Marketing Canvas
Every new marketing strategy needs a business case, our lean marketing canvas will give you the high level view of your tech, opportunities, budget and revenue before ideating a campaign to key customer segments.
✓ Brand Personality Archetype
Ready to stand out with a clear voice and cut through the noise of a crowded market? Discover your brand personality and understan the emotional, intellectual, and behavioral patterns unique to a brand and consistent over time.
LEADERSHIP
✓ Decision Making
Help your team become more autonomous by creating strong decision making matrix.
✓ Situational Leadership
Discover the best type of leadership or management style required for the task at hand. Learn how to adapt as a leader to different people, teams, skills and learning styles.
✓ Coaching Culture for leaders
Learn the basic fundamental models and techniques to create a culture that is based on open communication, transperency, supporting a fail forward belief.
✓ Fundamentals of Emotional Intelligence for leaders
Unpack the fundamentals of emotional intelligence. Building an emotinally resilience in Leadership and Teams is associated with greater job satisfaction, work happiness, organizational commitment and employee engagement. Get your leadership team building their EQ and teams more emotionally resilient.
✓ Marketing Budget, Sales & KPI’s
Get control of your numbers to help grow because business analytics matter BIG TIME!
✓ Talent Matrix
Terrific marketing projects and made up of teams with diverse, cross-functional employees. On a scale of potential vs. performance understand where your team sits, who are your allstars and who needs development.
BUILD YOUR OWN WORKSHOP
Like a good 'Choose Your Own Adventure', our workshops are fully customisable to account for the needs of your team, the skills available and the goals of the business.
GAPS & GOALS
✓ Standard Across All Workshops
Set your team up for success by taking stock of where we are at, where our gaps lie and how we can bridge the gaps. Using this information, we will set your 90-day OKRs.
STRATEGY
✓ Vision, Mission & Values / North Star Alignment
Reimagine or redefine your brand compass by determining the vision, mission and values of your business.
✓ Competitor Mapping
Have you got your blinders on? It's time to examine the peripheral. How do you stack up against your competitors? And the kicker, where are your key opportunity gaps?
✓ SWOT
Needing a framework to solve complex business problems? OR maybe you need to get a grip on a new market or new competitors and what gives you a competative advantage. This exercise helps teams to focus on the most important factors affecting your business and key decisions.
✓ Introduction to Solution Design
Do you have a process that needs improving? It's time to dive deep into customer journey mapping and unpack the story and critical insights you need re design and enhance processes & experiences.
TEAM PERFORMANCE
✓ Ways of Working - Introduction to Agile
Optimse the team’s internal and outbound communication and collaboration to identify sticking points and create a streamlined working environment.
✓ Priority Matrix
Cut through the chaos and get laser-focussed with your team projects by prioritising your work based on urgency and importance.
✓ The Fundamentals of Emotional Intelligence
Unpack the fundamentals of emotional intelligence. Building emotional resilience in Leadership and Teams is associated with greater job satisfaction, work happiness, organisational commitment and employee engagement. Get your leadership team to build their EQ and teams more emotionally resilient.
✓ Rapid Brain Design Sprint
MARKETING
✓ Customer Journey Mapping
How do you get rid of your blind spots and open yourself for new ideas? Or what about incremental marketing performance? Go for a deep dive inside our multi award winning marketing model to add into your marketing toolkit.
✓ Buyer Personas / Empathy Mapping
Go deeper than demographics. Who are your customers? What problem do you solve for them? How do they feel? Learn to empathise, rather than assume!
✓ Lean Marketing Canvas
Every new marketing strategy needs a business case, our lean marketing canvas will give you the high level view of your tech, opportunities, budget and revenue before ideating a campaign to key customer segments.
✓ Brand Personality Archetype
Ready to stand out with a clear voice and cut through the noise of a crowded market? Discover your brand personality and understan the emotional, intellectual, and behavioral patterns unique to a brand and consistent over time.
LEADERSHIP
✓ Decision Making
Help your team become more autonomous by creating strong decision making matrix.
✓ Situational Leadership
Discover the best type of leadership or management style required for the task at hand. Learn how to adapt as a leader to different people, teams, skills and learning styles.
✓ Coaching Culture for leaders
Learn the basic fundamental models and techniques to create a culture that is based on open communication, transperency, supporting a fail forward belief.
✓ Fundamentals of Emotional Intelligence for leaders
Unpack the fundamentals of emotional intelligence. Building an emotinally resilience in Leadership and Teams is associated with greater job satisfaction, work happiness, organizational commitment and employee engagement. Get your leadership team building their EQ and teams more emotionally resilient.
✓ Marketing Budget, Sales & KPI’s
Get control of your numbers to help grow because business analytics matter BIG TIME!
✓ Talent Matrix
Terrific marketing projects and made up of teams with diverse, cross-functional employees. On a scale of potential vs. performance understand where your team sits, who are your allstars and who needs development.
WORKSHOP OPTIONS
Investing in a team alignment workshop is an investment in the future leaders of your business.
CMO ALIGNMENT LITE
1/2 DAY WORKSHOP
INCLUSIONS
✓ 1/2 Day Team Alignment Workshop
✓ Unlock your Marketing Operations Maturity Ranking
✓ Gain Strategic Focus & Set 12 Month Goals
✓ 2-3 x Added Exercises Of Your Choice
✓ Templates For Continued Growth
✓ Rinse & Repeat Tactics
✓ Expert Analysis
CMO ALIGNMENT RECHARGE
1-DAY WORKSHOP
INCLUSIONS
✓ Full Day Team Alignment Workshop
✓ Unlock your Marketing Operations Maturity Ranking
✓ Gain Strategic Focus & Set 12 Month Goals
✓ 3-4 x Added Exercises Of Your Choice
✓ Templates For Continued Growth
✓ Rinse & Repeat Tactics
CMO FOR LEADERSHIP
1 OR 1/2 DAY
INCLUSIONS
✓ Align 12 month organisation/department goals
✓ 2-4 Added Exercises Of Your Choice
✓ Unlock Emotional Intelligence
✓ Templates For Continued Growth
✓ Rinse & Repeat Tactics
✓ Expert Analysis
WHO IS MI ACADEMY?
We help CEOs and business leaders build high-performing teams with project-based training across the areas of marketing performance, customer experience, team alignment and strategic creativity.
Happy, High-Performing Teams
Strengthen team capabilities and confidence
Creative & Strategic Leadership
Cultivate a culture of innovation
Autonomy & Ownership
Give your team direction, not directions
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.