MI ACADEMY | SCALE SCHOOL APPLICATION
Join this exclusive community of like minded entrepreneurs & eCommerce professionals who are empowering themselves to achieve success.
When you want to stand out and scale in an industry that’s as competitive as ecommerce, staying on top of your game needs investment. And we don’t just mean dollars and cents.
How does an ecommerce coach help your business? By getting a full understanding of products, services and audience, we will map out a clear path to succeed in your niche. Finding yourself in a like-minded network of individuals that gives you actionable insights and nurtures your drive might seem rare, but it isn’t impossible.
With MI Academy’s exclusive ecommerce Scale School, you can experience real company growth from our expert faculty who have been there and grown multiple 8 figure eCommerce brands. By tailoring our training programs to your business needs and size, our 12-week roadmap offers a suite of strategies that you can apply to any situation. And the best part? We help your SME stay on track throughout the process by helping you stay accountable your growth numbers. To learn more, book a free 15-minute consultation with one of our consultants today.
WHAT TO EXPECT
This isn't a generic online program for you to add to your never ending to do list.
Live actionable advice
Tune in for weekly classes on everything from Email Marketing to Partnerships. Spend time with passionate eCommerce experts who have scaled 100's of brands.
Diverse range of classes
Unlike other programs that only cover one area of specialisation. Scale School provides diverse expert knowldge & personalised strategies to help you build and scale a multi-million dollar business.
Implementation support
Unblock your to do list with our expert faculty and dive deep into your accounts for real world help and tailored advice to help you get ahead.
🙌 THIS PROGRAM IS PERFECT FOR YOU IF:
You don't want to spend $10k a month on agencies.
You want clarity and the skills to grow in-house using your own team.
You've used agencies before but you were burnt and want to take control.
You already have customers but are finding it difficult to scale.
🚫 THIS IS NOT FOR YOU IF:
You're not ready to invest in getting support for yourself or team
You're not willing to take your business seriously and not 100% committed to growth and change
You let blame, sceptisism, self doubt or fear get in the way taking this opportunity seriously
WHAT IS A BUSINESS SCALING STRATEGY?
A business scaling strategy is the plan or roadmap you devise in order to improve productivity while increasing it.
A scaling strategy can look different to every business. Whether you’re looking to grow the size of your team or scale your sales from 7 to 8 or 9 figures, you will need a few checkpoints in place to reach your goal.
Oftentimes, it is at this point that a company tends to fail so having an expert coach by your side can help you through the growing pains of scaling. When growing a business, understanding growing pains and how to overcome them can be half the battle. But without experience and knowledge, it can be easy to miss a few steps or overlook important parts of the process.
That’s where MI Academy comes in. Our goal is to ensure you and your team are prepared and well-equipped with a scalable growth strategy. Thanks to our in-house faculty, you can have all your queries and doubts cleared over 12-weeks and identify potential oversights in your current roadmap.
And the best part? You’re not just getting ‘one size fits all’ training. Your dedicated coach creates a unique plan for you and your team. Our customised plans work well for small and medium-sized businesses looking to expand their operations while educating their staff.
the only program you’ll ever need
here’s what you’ll get with this program
DEDICATED COACH
You'll meet with your dedicated coach monthly to keep you accountable and on track towards your goals.
LIVE WEEKLY CALLS
Weekly LIVE calls with our expert faculty. Giving you the advice you need across your entire business
MONTHLY METRICS
Stay focused with your expert coach monitoring and analyising your performance metrics monthly
TAILORED ROADMAP
Get a tailored 12 week roadmap & livetime access our suite of repeatable strategy frameworks
DEDICATED COACH
You'll meet with your dedicated coach monthly to keep you accountable and on track towards your goals
LIVE WEEKLY CALLS
Weekly LIVE calls with our expert faculty. Giving you the advice you need across your entire business
MONTHLY METRICS
Stay focused with your expert coach monitoring and analyising your performance metrics monthly
TAILORED ROADMAP
Get a tailored 12 week roadmap & livetime access our suite of repeatable strategy frameworks
REAL GROWTH FROM EXPERT GUIDANCE
Leave guesswork in the last quarter and use our custom frameworks and up-to-date resources to revive your business strategy. Once you’re all signed up for our ecommerce training program, you will be assigned a dedicated coach that will keep you on track through the weeks.
Our team selects the ideal coach for your business based on the size of your enterprise and company goals. Our group weekly and monthly 1:1 calls with your dedicated coach will keep you up to date with the latest course material, with the option of lifetime access to our range of strategies.
Your coach will keep you accountable by making sure you're on track every month by recording your progress based on your goals. We can also make sure to include other staff in the training program so that you can focus on more big-picture strategies for your business.
Are you ready to boost your sales and refresh your business strategy?
Our Team in Your Business
Our framework will help you build strong foundations from the ground up so you can sustainably grow.
THE SCALE SCHOOL PROGRAM APPLICATION REQUIREMENTS
eCommerce founders & marketers who want to double or triple their revenue
Revenue between $10k - $400k per month
Hungry for success and wanting expert guidance on strategy to complement your implementation skills
Needing a tailored 12 week roadmap to keep you on track and accountable
THE RESULTS ARE IN 🤩
Our attendees saw skillset increases of:
51%
Project Management
Skills
30%
Social Media
Skills
70%
Email Marketing
Skills
WITH SCALE SCHOOL VS WITHOUT
We've helped 100's amazing ambitious entrepreneurs and family eCommerce businesses like yours to double or triple their annual revenue.
+330%
in revenue
over 30 days
Skyrocket your
revenue growth 🚀
14+
increase in
NPS over 12
months
Unlock customer loyalty 🤝
34%
revenue in 6
months (From
0.2% revenue)
Unleash the power of email 📧
7x
increase in
speed to
production
Get organised and streamlined 📝
+28%
new users in 1
week from
organic
Boost traffic
without ads 📈
47%
increase in
conversion
rate.
Improve your conversion rates 💹
DON’T BELIEVE US? SEE FOR YOURSELF!
SO WHAT EXACTLY IS INCLUDED?
Stay accountable with personal expert coaches keeping you on track with the Scale School 5 metric growth formula helping you identify opportunities and navigate risks
- LIVE CALLS
- 1:1 COACHING
- MONTHLY TOPICS
- SCHOOL HALL (MEMBERS AREA)
Select from 4 monthly calls with our faculty. Tuesday 10am AEDT each week.
New calls added every month!
Live Call 1 - Strategy Mastermind
Join Alita for the Monthly Mastermind. Where you get setup for success for the rest of the month and unblock any problems you have.
Live Call 2 - Email & Loyalty (Alternate Weeks)
Log on to talk all things email marketing and building loyalty and unlock to potential of your customer data for mindblowing retention.
Live Call 3 - Meta & Google Ads/CRO (Alt Weeks)
Join residnet expert Jen & program lead Alita to work on all things ads performance. Propose your questions and unlock solutions to scale.
Live Call 4 - Content/SEO/Tactics (Alt Weeks)
Tune in to learn all things SEO from audit, implementation to hacks. Upgrade your content strategy with everything from viral formulas on social media to brand partnerships and collaboration and learn the latests expert tactics.
Get personalised 1:1 support, keeping you accountable making success inevitable
This program kicks off like no other! Whilst you'll have instant access to all sessions you'll also be paired with one of our experts to get 1:1 support and a 12 week roadmap, tailor made and reset every 12 weeks to keep you on track.
You'll also meet with your coach monthly to help you navigate your way to success, calmly and smoothly. Think of this as your secret weapon to help you with everything from strategy to hands on implementation.
The best part, your coach will be your accountability partner, staying by your side on monthly goals and tracking your numbers with you!
SIMPLIFY & TRACK YOUR NUMBERS TOGETHER
Are you expanding your business with a dedicated team to manage different aspects of your growth?
You can enroll up to 3 members of your team in the Scale School, giving them the opportunity to participate in weekly calls tailored to their roles.
We'll provide expert guidance to help them excel in their roles!
Each month explore new foundations in strategy to keep you leveling up
From BFCM, to campaign strategy to paid ads, email marketing, whoelsale and manufacturing, our themed training sessions offer actionable insights. Learn from guest experts and successful brands, inspiring practical implementation.
Everything you need with access for life
Every call is recorded and conveniently stored in our member's area for easy replay, categorized by topics and dates for quick reference.
You'll also be able to connect with experts and other Scale School members to facilitate collaboration with fellow Scale School brands. And don't forget our dedicated section for partners, granting you access to our expert community.
WHAT MAKES SCALE SCHOOL SO SPECIAL?
We work 1:1 to help you align long term vision into 12 week projects
This program covers everything you need to scale your eCom/Retail brand! From Facebook ads, to Email to Leadership
We work along side you, keeping you focused and on track
SCALE YOUR BUSINESS WITH MI ACADEMY 🤩
If you’re ready to take on guidance and have an ecommerce course tailored to your business, here are the application requirements.
You are eligible to apply for our Scale School Program if you are:
✔An ecommerce founder or marketer who’s looking to grow revenue sustainably
✔A business owner with a minimum of $10k revenue per month
✔ Coming up with good ideas for your business or know your pain points but lack the skill to put it into action quickly without endless hours of research
✔ Struggling to effectively grow sales consistently or use social media, email marketing and online metrics to your advantage
✔ Unhappy with outsourcing your marketing
✔ Looking to upskill your staff while scaling your business
Does this sound like you? Get in touch with our team today to learn more about how we can help you grow.
INVITE YOUR TEAM TO SCALE SCHOOL!
Are you expanding your business with a dedicated team to manage different aspects of your growth?
You can enroll up to 3 members of your team in the Scale School, giving them the opportunity to participate in weekly calls tailored to their roles. We'll provide expert guidance to help them excel in their roles!
UNLEASHING POTENTIAL THROUGH
EXPERT-LED GROWTH
MEET THE SCALE SCHOOL FACULTY
ALITA HARVEY-RODRIGUEZ
EMAIL & CUSTOMER EXPERIENCE
TREVOR HENSELWOOD
META PERFORMANCE ADS
ALEX WADELTON
ADVERTISING SPECIALIST
NADIA LOTTER
STRATEGY & LEADERSHIP
MIKE RHODES
GOOGLE ADS & ANALYTICS
OLIVIA CARR
GROWTH & PR
PAUL NIEUWENHUYS
MARKETPLACE SPECIALIST
ROB GODWIN
WAREHOUSING & LOGISTICS
what they’re saying about us 🥰
Apply now to join our exclusive community of like-minded entrepreneurs & eCommerce professionals empowering success.
FAQS
Is Ecommerce Profitable?
Yes, ecommerce businesses can be widely profitable when nurtured with the right strategy, goals and scaling roadmap. Taking shortcuts might lead to immediate short-term successes but ultimately will fail to support the needs of your business. With a customised plan from MI Academy, you can learn how to ensure that your business and your staff are supported every step of the way.
Does This Program Guarantee Results?
If you’re a business owner who needs a direct path to immediate success, we’ll be honest - this will not work for you. But if you’re someone excited to learn about how you can support your employees and improve your processes, then this program does guarantee results. When speaking to our experts in the discovery call, ensure that you are clear about your goals and we’ll do what we do best - give you the strategy that will take your business to new heights.
Or better yet, read what Naomi Szabo from VetShop Group of Companies has to say about our team:
“With email conversion rate increases of 53% year on year, MI Academy has helped maximise our email marketing ROI. They’ve shown us how to work smarter and up-skill our team on strategic campaign optimisation. They’re gems to work with!”
How Long Does It Take for My Ecommerce Business to Grow?
In as little as a few weeks, our recommendations will start to show you how your business will grow. Whether it’s re-working your week to ensure your priorities and time are spent on activities that will grow the business or pointing you in the right direction for your marketing, or examining and editing your current business strategy, we’re here to help you find the best way to sustainably grow your business.
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.