MI ACADEMY | SCALE SCHOOL APPLICATION
ELEVATE YOUR BUSINESS TO NEW HEIGHTS!
Join this exclusive community of like minded entreprenuers & eCommerce professionals who are empowering themselves to achieve success.
STRATEGY . IMPLEMENTATION . PROFIT . SUCCESS .
Scale School Program Lead
Alita Harvey-Rodriguez,
Founder & Managing Director,
MI Academy
THE ONLY PROGAM YOU'LL EVER NEED
LIVE ACTIONABLE ADVICE
Tune in for weekly classes on everything from Email Marketing to Partnerships. Spend time with passionate eCommerce experts who have scaled 100's of brands.
DIVERSE RANGE OF CLASSES
Unlike other programs that only cover one area of specialisation. Scale School provides diverse expert knowldge & personalised strategies to help you build and scale a multi-million dollar business.
IMPLEMENTATION SUPPORT
Unblock your to do list with our expert faculty and dive deep into your accounts for real world help and tailored advice to help you get ahead.
DONE WITH YOU PROGRAM
This isn't a generic online program for you to add to your never ending to do list.
You'll meet with your dedicated coach monthly to keep you accountable and on track towards your goals
Weekly LIVE calls with our expert faculty. Giving you the advice you need across your entire business
Stay focused with your expert coach monitoring and analyising your performance metrics monthly
Get a tailored 12 week roadmap & livetime access our suite of repeatable strategy frameworks
You'll meet with your dedicated coach monthly to keep you accountable and on track towards your goals.
Weekly LIVE calls with our expert faculty. Giving you the advice you need across your entire business
Stay focused with your expert coach monitoring and analyising your performance metrics monthly
Get a tailored 12 week roadmap & livetime access our suite of repeatable strategy frameworks
WITH SCALE SCHOOL Vs WITHOUT
We've helped 100's amazing ambitious entreprenuers and family eCommerce businesses like yours to double or triple their annual revenue
SKYROCKET YOUR REVENUE GROWTH
+330% in revenue over 30 days.
VetShop Group
UNLOCK CUSTOMER LOYALTY
14+ increase in NPS over 12 Months.
Mr. Toys Toyworld
UNLEASH THE POWER OF EMAIL
From 0.2% of revenue to 34% of revenue in 6 months.
Aus home Brewing
GET ORGANISED & STREAMLINED
7x increase in speed to production.
VetShop Group
BOOST TRAFFIC WITHOUT ADS
28,000 new users in 1 week from organic
VPD
IMPROVE YOUR CONVERSION RATE
47% increase in conversion rate.
Tennis Gear
REAL GROWTH FROM EXPERT GUIDANCE
Say goodbye to guesswork and hello to proven strategies that will boost your sales and take your business to new heights.
Don't waste time and resources trying to figure it all out on your own - let the experts lead the way and watch your business thrive!
THIS IS FOR YOU IF...
- You don't want to spend $10k a month on agencies.
- You want clarity and the skills to grow in-house using your own team.
- You've used agencies before but you were burnt and want to take control.
- You already have customers but are finding it difficult to scale.
THIS IS NOT FOR YOU IF...
- You're not ready to invest in getting support for yourself or team
- You're not willing to take your business seriously and not 100% committed to growth and change
- You let blame, sceptisism, self doubt or fear get in the way taking this opportunity seriously
MEET THE SCALE SCHOOL FACULTY
ALITA HARVEY-RODRIGUEZ
EMAIL & CUSTOMER EXPERIENCE
JESS RUHFUS
COLLABS & PARTNERSHIPS
ALEX WADELTON
ADVERTISING SPECIALIST
NADIA LOTTER
STRATEGY & LEADERSHIP
MIKE RHODES
GOOGLE ADS & ANALYTICS
OLIVIA CARR
GROWTH & PR
PAUL NIEUWENHUYS
MARKETPLACE SPECIALIST
ROB GODWIN
WAREHOUSING & LOGISTICS
OUR TEAM IN YOUR BUSINESS
OUR FRAMEWORK WILL HELP YOU BUILD STRONG FOUNDATIONS FROM THE GROUND UP SO YOU CAN SUSTAINABLY GROW
MINDSET & LEADERSHIP
- Business Mission & Purpose
- Goal Setting
- Aligning Team Goals with Purpose
- Effective Communication
- Leadership Style
- Team Planning & Performance
- Project Management
- Budgeting, KPI's & Measurement
MARKETING PERFORMANCE
- Campaign Strategy & Planning
- Launch Strategy
- Email Marketing & Automation
- Paid Media (Google, Social, Affilitates)
- SEO
- Advanced Social Media
- Influencers & UGC
- PR, Partnerships & Collaborations
- Website Conversion Optimisation
- Advanced Budgeting
CUSTOMER EXPERIENCE & LOYALTY
- Cultivating a Customer-Centric Culture
- Customer Journey Mapping
- Customer Experience Measurement
- Reviews
- Loyalty Strategy
- CX Measurement & Optimisation
- Buyer Persona
- Personalisation
ECOMMERCE OPERATIONS
- Warehousing & Logistics
- Payments & Processing
- International Expansion
- Product Sourcing
- Customer Service & Advanced Optimisation
- Inventory Management
- Tech Stack
INNOVATION
- Campaign Ideation
- Innovation Planning
- Product Innovation
- Fostering a Culture of Creative Problem Solving
- Sustainability
- Market Share Expansion
- Mobile Commerce
WHO IS THE SCALE SCHOOL PROGRAM FOR?
eCommerce founders & marketers who want to double or triple their revenue
Revenue between $10k - $400k per month
Hungry for success and wanting expert guidance on strategy to complement your implementation skills
Needing a tailored 12 week roadmap to keep you on track and accountable
SO WHATS INCLUDED?
- LIVE CALLS
- 1:1 COACHING
- MONTHLY TOPICS
- SCHOOL HALL (MEMBERS AREA)
Select from 4 monthly calls with our faculty. Tuesday 10am AEDT each week.
New calls added every month!
Live Call 1 - Strategy Mastermind
Join Alita for the Monthly Mastermind. Where you get setup for success for the rest of the month and unblock any problems you have.
Live Call 2 - Email & Loyalty (Alternate Weeks)
Log on to talk all things email marketing and building loyalty and unlock to potential of your customer data for mindblowing retention.
Live Call 3 - Meta & Google Ads/CRO (Alt Weeks)
Join residnet expert Jen & program lead Alita to work on all things ads performance. Propose your questions and unlock solutions to scale.
Live Call 4 - Content/SEO/Tactics (Alt Weeks)
Tune in to learn all things SEO from audit, implementation to hacks. Upgrade your content strategy with everything from viral formulas on social media to brand partnerships and collaboration and learn the latests expert tactics.
SIMPLIFY & TRACK YOUR NUMBERS TOGETHER
Stay accountable with personal expert coaches keeping you on track with the Scale School 5 metric growth formula helping you identify opportunities and navigate risks
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WHAT MAKES SCALE SCHOOL DIFFERENT?
We work 1:1 to help you align long term vision into 12 week projects
This program covers everything you need to scale your eCom/Retail brand! From Facebook ads, to Email to Leadership
We work along side you, keeping you focused and on track
Get personalised 1:1 support, keeping you accountable making success inevitable
This program kicks off like no other! Whilst you'll have instant access to all sessions you'll also be paired with one of our experts to get 1:1 support and a 12 week roadmap, tailor made and reset every 12 weeks to keep you on track.
You'll also meet with your coach monthly to help you navigate your way to success, calmly and smoothly. Think of this as your secret weapon to help you with everything from strategy to hands on implementation.
The best part, your coach will be your accountability partner, staying by your side on monthly goals and tracking your numbers with you!
SIMPLIFY & TRACK YOUR NUMBERS TOGETHER
Are you expanding your business with a dedicated team to manage different aspects of your growth?
You can enroll up to 3 members of your team in the Scale School, giving them the opportunity to participate in weekly calls tailored to their roles.
We'll provide expert guidance to help them excel in their roles!
Each month explore new foundations in strategy to keep you leveling up
From BFCM, to campaign strategy to paid ads, email marketing, whoelsale and manufacturing, our themed training sessions offer actionable insights. Learn from guest experts and successful brands, inspiring practical implementation.
Everything you need with access for life
Every call is recorded and conveniently stored in our member's area for easy replay, categorized by topics and dates for quick reference.
You'll also be able to connect with experts and other Scale School members to facilitate collaboration with fellow Scale School brands. And don't forget our dedicated section for partners, granting you access to our expert community.
INVITE YOUR TEAM TO SCALE SCHOOL!
Are you expanding your business with a dedicated team to manage different aspects of your growth?
You can enroll up to 3 members of your team in the Scale School, giving them the opportunity to participate in weekly calls tailored to their roles.
We'll provide expert guidance to help them excel in their roles!
MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.